Asso di Moda, the official publishing firm of Assomoda, and Assotemporary, Italian Temporary Shop Association, dedicates the Viviani Eventi Temporary Shop its September issue.

The Viviani area, the only Middle-South Italy temporary shop, recognized by Assotemporary, shows, trough a short dimostration, the location and services offered to the firms that want to make their own customers live a real brand experience.

The Viviani Temporary Shop offers, in fact, besides 160 mq location in Vomero Piazza Fuga, to be utterly personalized in minimal style and neutral shade, all the useful to organize the events: setting up, staff, commercial licence for food and no food sale, press office and etc.
In less than one year Viviani has co-operated with national firms, catching local and not only media attention.
Yet the temporary shop is not only for the Big. In fact it is a perfect marketing instument to publicize items without spending great amounts of money, as for common advertising compaign, to open a commercial enterprise without begin obliged to bear heavy financial launching burdens.
The launching of a new product, a new brand, the publicizing of a new line or collection, the realization of a promotional event, are only some of the reasons to open a temporary shop.
The target is to catch the consumer attention, by offering an outlet capable to satisfy the newness and exclusiveness, by countin on the temporary shop main feature: temporariness.

Go to the official press release