Posts Tagged ‘fastweb’

Innovation … not only in marketing Friday, March 19th, 2010

To sustain a new marketing experience, Viviani Eventi Temporary Shop couldn’t have helped availing of more reliable hi-tech instruments.
The innovative system to record the number of Viviani Eventi store visitors, made up by a special termocamera placed at the Temporary Shop entry, has made the daily store visitors static easy.


The first three events realized inside the store, Festweb Temporary Shop, Big Bubble bags Temporary Store and Poker Club House Lottomatica, recorded a very strong interest among Neapolitan public.
Suffice it to think that the Viviani Eventi visitors have been 20.000 in occasion of the Poker Club House.

The system to record the number of visitors utilized inside the Viviani Eventi area is a further confirmation to what studies on this exclusive communication instrument bear witness: the Temporary Shop in an exclusive retail niche successfully employed by small firms to launch a new brand and by big firms to fund their own brand or test a new product or service profitability.

Go to the official press release:

Fastweb Temporary Shop Tuesday, December 8th, 2009

Viviani Temporary Shop to kick off with the most happening telecommunications brand of the moment.

The Viviani Temporary Shop is set to open on Tuesday 8th December at 5:00 p.m.: Launching the city’s first Temporary Store will be Fastweb, the most happening brand of the moment, and it’s certainly no accident that they have chosen the innovative temporary shop formula for their promotions.    
Fastweb will occupy the Temporary Shop in Piazza Fuga until 12th December: five days packed full of events and entertainment with promotions and the chance to try out the latest generation in technology as regards internet connectivity, telecommunications, data storage and digital TV. The Temporary Shop premises  – 160 square meters over two floors – will be kitted out with the colors and images of the brand and its endorser Valentino Rossi.
The event will be an opportunity to get your hands on some exclusive Fastweb gadgets, enjoy a Neapolitan coffee and find out what’s on offer for visitors to the temporary shop. 

The Viviani Temporary Shop is located in Naples, in the pedestrian area of Piazza Fuga, opposite the Central Funicular and Metro Line 1. With Fastweb, the Parthenopean capital is launching its first concept store, a constantly changing space with innovative marketing tools and services under continual transformation.