To sustain a new marketing experience, Viviani Eventi Temporary Shop couldn’t have helped availing of more reliable hi-tech instruments.
The innovative system to record the number of Viviani Eventi store visitors, made up by a special termocamera placed at the Temporary Shop entry, has made the daily store visitors static easy.
The first three events realized inside the store, Festweb Temporary Shop, Big Bubble bags Temporary Store and Poker Club House Lottomatica, recorded a very strong interest among Neapolitan public.
Suffice it to think that the Viviani Eventi visitors have been 20.000 in occasion of the Poker Club House.
The system to record the number of visitors utilized inside the Viviani Eventi area is a further confirmation to what studies on this exclusive communication instrument bear witness: the Temporary Shop in an exclusive retail niche successfully employed by small firms to launch a new brand and by big firms to fund their own brand or test a new product or service profitability.