Viviani Temporary Shop presents exclusively in Napoli the new Reisenthel brand 2010 summer collection.
The german brand, leader in the sector of home and daily mobility accessories, presents inside the Viviani Temporary Shop area, the new line of fascinating, capturing, functional and stretchable transformist fashion bags.
From May 29th Reisenthel is the protagonist of Viviani Temporary Shop store. Reisenthel collection is full of exclusive cuts, coloured and handy on all occasion, as Travel, the collection devoted to journey bags, beauty and functional technical tissue accessories, or as the many coloured pois and the designs protagonist of the endless set of Laisure line bags.
For the whole exihibition contributions to the good deeds enterprise “Children needs a helping hand” will be possible, so as to gather funds through the sale of Motherchild bag, the ironic and practical bag endowed with a third up to child handle (for each bag sold, 1 euro will be assigned to the corporate project that is goal oriented to infrastructures – info on www.reisenthel.com).
Posts Tagged ‘Milan’
Reisenthel presents the “transformist bags” Tuesday, June 1st, 2010
Innovation … not only in marketing Friday, March 19th, 2010
To sustain a new marketing experience, Viviani Eventi Temporary Shop couldn’t have helped availing of more reliable hi-tech instruments.
The innovative system to record the number of Viviani Eventi store visitors, made up by a special termocamera placed at the Temporary Shop entry, has made the daily store visitors static easy.
The first three events realized inside the store, Festweb Temporary Shop, Big Bubble bags Temporary Store and Poker Club House Lottomatica, recorded a very strong interest among Neapolitan public.
Suffice it to think that the Viviani Eventi visitors have been 20.000 in occasion of the Poker Club House.
The system to record the number of visitors utilized inside the Viviani Eventi area is a further confirmation to what studies on this exclusive communication instrument bear witness: the Temporary Shop in an exclusive retail niche successfully employed by small firms to launch a new brand and by big firms to fund their own brand or test a new product or service profitability.
Let’s make Napoli tidy by an innovative idea! Thursday, December 3rd, 2009
To advertise itself, Viviani Temporary Shop, with Zommart and Fan Media boys co-operation, has carried out an innovative idea:
to make Napoli tidy by writing!
A guerrilla marketing opertion, realazed by developing an eco-marketing action: water,soap, stencil with the Viviani Eventi, Zommart and Fan Media logo shapes, to leave around Naples amusing and original slogans, by making streets and sidewals tidy.
Young agents chose highly distinctive areas with high prdestian traffic volume as Mergellina, Piazza Amedeo, Piazza Fuga, Funicolare di Chiaia and Funicolare Centraleexternal areas.
The guerrilla marketing secret manoeuvre has been carried out by night so that th Viviani, Zoomart and Fan Media logos night be seen at sun rising, by a disbelieving and inquisitive crowd attending the eccentric enterprice.
The boys collected the telecasted informtion about the event and published it in various communities and Youtube in order to awaken the great public to the environmental conservation problem, notifying that competitive benefit can be made by ecological marketing as well.
