Posts Tagged ‘shopping’

Viviani opens the “Christmas Temporary Shop” Friday, November 5th, 2010

On Christmas occasion,the Viviani Temporary Shop opens the “Christmas Temporary Shop”, the first theme shop in Napoli.

The Christmas Temporary Shop is officially set to open on Dicember 1th and is going to be opened until 24th.
A 160 mq, entirely decorated and personalized by at most 10 firms that will give the Christmas Temporary Shop visitors the emotions only the warm Christmas atmosphere can.

Christmas Temporary Shop Napoli

Christmas Temporary Shop Napoli

Viviani Temporary Shop opens a new window on Napoli, by testing the theme shop concept…and which better theme than Christmas?
The Christmas Temporary Shop will be opened every day from Monday to Saturday, and until december 24th Viviani will offer all the visitors a true Christmas experience, with all Christmas decorations and details the grown up and the children love so much.

Go to the official press release

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Assotemporary: authenticity guarantee Wednesday, June 16th, 2010

Assotemporary is the Temporary Shops Italian Association.

The Association assembles and represents the economic dealers, awners of trade or temporary exopisitive usage organized area.
A symbol, exihibited in the 50 associate temporary shops, outlets with a “pentalogo” personally approvated by the dealers, the “authenticity guarantee” has come into force not only in the dealers, but expecially in the visitors and firms defense that decide to open their own temporary shop.

VIVIANI EVENTI ASSOCIATO ASSOTEMPORARY

The initiative rises from the need to clear up the temporary shop phenomenon, not to be taken for extraordinary sales lines called Temporary Outlets.
The two realities, though having a similar terminology, are utterly different from each other and maybe no even competitive.
Indeed the temporary shop is a marketing instrument, utilized to communicate and publicize goods and services by events and aimed enterprises, allowing the firms to attain effectively and directly the final consumer, going beyond the next shop “usual routine”.
Viviani Temporary Shop is the only temporary shop acknowledged by Assotemporary in the Middle-South Italy.

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Innovation … not only in marketing Friday, March 19th, 2010

To sustain a new marketing experience, Viviani Eventi Temporary Shop couldn’t have helped availing of more reliable hi-tech instruments.
The innovative system to record the number of Viviani Eventi store visitors, made up by a special termocamera placed at the Temporary Shop entry, has made the daily store visitors static easy.

VIVIANI EVENTI POKER CLUB HOUSE

The first three events realized inside the store, Festweb Temporary Shop, Big Bubble bags Temporary Store and Poker Club House Lottomatica, recorded a very strong interest among Neapolitan public.
Suffice it to think that the Viviani Eventi visitors have been 20.000 in occasion of the Poker Club House.

The system to record the number of visitors utilized inside the Viviani Eventi area is a further confirmation to what studies on this exclusive communication instrument bear witness: the Temporary Shop in an exclusive retail niche successfully employed by small firms to launch a new brand and by big firms to fund their own brand or test a new product or service profitability.

Go to the official press release:

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A strategic location: Piazza Fuga Sunday, March 14th, 2010

Viviani Eventi Temporary Shop is located in Vomero, the pedestrianized area of Piazza Fuga, Napoli; a distinctive area with a high volume of daily pedestrian traffic.

This thank to the convergence of the two city’s most important means of public transport: in the piazza the Central Funicolar, the Chiaia Funicolar and the Yellow Subway line 1 Piazza Vanvitelli.

VIVIANI TEMPORARY SHOP PIAZZA FUGA

VIVIANI TEMPORARY SHOP NAPOLI VOMERO PIAZZA FUGA

Fuga connecting the numerous commercial activities to the seafront and to Napoli historical centre.

The data published on Metronapoli site, Comune of Napoli society, gives a clear idea of the number of pepople crossing Piazza Fuga: above 28.000 passengers per day.
Besides, the numerous commercial activities, restaurants, pubs and the various entertainment areas maintain Piazza Fuga lively up to late in the night. Thousands of people everyday passing before Viviani Temporary Shop, watch curious the temporary store windows looking forward to a new and unpublished event.

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Let’s make Napoli tidy by an innovative idea! Thursday, December 3rd, 2009

To advertise itself, Viviani Temporary Shop, with Zommart and Fan Media boys co-operation, has carried out an innovative idea:

to make Napoli tidy by writing!

A guerrilla marketing opertion, realazed by developing an eco-marketing action: water,soap, stencil with the Viviani Eventi, Zommart and Fan Media logo shapes, to leave around Naples amusing and original slogans, by making streets and sidewals tidy.

Young agents chose highly distinctive areas with high prdestian traffic volume as Mergellina, Piazza Amedeo, Piazza Fuga, Funicolare di Chiaia and Funicolare Centraleexternal areas.

The guerrilla marketing secret manoeuvre has been carried out by night so that th Viviani, Zoomart and Fan Media logos night be seen at sun rising, by a disbelieving and inquisitive crowd attending the eccentric enterprice.
The boys collected the telecasted informtion about the event and published it in various communities and Youtube in order to awaken the great public to the environmental conservation problem, notifying that competitive benefit can be made by ecological marketing as well.

Read the official news release.

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