Viviani Eventi Temporary Shop

Robijoux universe in Viviani areas

admin — Tue, 08 Feb 2011 07:58:44 +0000

On Saint Valentine’s Day and for the next weeks, the Viviani Temporary Shop areas protagonist will be ROBIJOUX.
The maker of entirely hand made original bijoux will show her creation inside Viviani Temporary Shop.
60 mq exhibition, in Vomero Piazza Fuga, devoted to the most charming and refined collection nowadays: necklaees, bracelets, ear-rings, alla hand made and precious with Swarowsky crystal and natural gems.
The Robijoux Temporary Shop will open inside Viviani areas on Thursday 10th February at 16,30, showing beforehand a very new winter collection 2011/2012, rich of accessories for fashionable young women, such as handbags, clutch bags, searves svand necklaees, all made with wool.
Beside you will be able to buy according to order the very coloured spring/summer collection, picking up your purchase straight at the temporary shop.

Christmas Temporary Shop: The Christmas shopping in only one address

admin — Wed, 15 Dec 2010 07:45:21 +0000

To purchase original and exclusive gifts, Viviani Temporary Shop kicks off with the first theme shop in Napoli: the Christmas Temporary Shop.

The Christmas Temporary Shop is set to open on Wednesday 1th December to suggest the napolitan public a good may ideas for the 2010 Christmas gifts.
To food-loving people, Ballarini presents the I LOVE COOKING refined packagings, theme-gastronomic sets planned in co-operation with the Italian culinary tradition likewise renown firms and, to satisfy each taste, proposes breackfast, toasted bread and crepes sets!

BRANDINA launches the original handbags, entirely handmade with deck-chair tissue.
The Romagnola firms shows exclusively inside the Christmas Temporary Shop, its latest entirely leather finished AI 2010 handbags collection…a unique occasion to get one!
Viviani Temporary Shop is close to the local realities, that’s why has proposed axpositive corners for Campania firms, as KULTO, a young and amusing silver jewels brand and UNDICI, a clothing brand devoted to all casual look lovers.
As well, for the greediest, the Christmas Temporary Shop presents innovative BACI PERUGINA gift packagings for all ages, so as the irresistible flavors of fine chocolate made exclusively for Viviani Temporary Shop by Perugina chocolate masters.
You can taste the delicious creations in Viviani areas every Saturday and Sunday 19th December from 11,00 to 18,00.

Viviani opens the “Christmas Temporary Shop”

admin — Fri, 05 Nov 2010 14:49:48 +0000

On Christmas occasion,the Viviani Temporary Shop opens the “Christmas Temporary Shop”, the first theme shop in Napoli.

The Christmas Temporary Shop is officially set to open on Dicember 1th and is going to be opened until 24th.
A 160 mq, entirely decorated and personalized by at most 10 firms that will give the Christmas Temporary Shop visitors the emotions only the warm Christmas atmosphere can.

Viviani Temporary Shop opens a new window on Napoli, by testing the theme shop concept…and which better theme than Christmas?
The Christmas Temporary Shop will be opened every day from Monday to Saturday, and until december 24th Viviani will offer all the visitors a true Christmas experience, with all Christmas decorations and details the grown up and the children love so much.

Go to the official press release

ASSO di MODA chooses Napoli

admin — Fri, 01 Oct 2010 10:09:37 +0000

Asso di Moda, the official publishing firm of Assomoda, and Assotemporary, Italian Temporary Shop Association, dedicates the Viviani Eventi Temporary Shop its September issue.

The Viviani area, the only Middle-South Italy temporary shop, recognized by Assotemporary, shows, trough a short dimostration, the location and services offered to the firms that want to make their own customers live a real brand experience.

The Viviani Temporary Shop offers, in fact, besides 160 mq location in Vomero Piazza Fuga, to be utterly personalized in minimal style and neutral shade, all the useful to organize the events: setting up, staff, commercial licence for food and no food sale, press office and etc.
In less than one year Viviani has co-operated with national firms, catching local and not only media attention.
Yet the temporary shop is not only for the Big. In fact it is a perfect marketing instument to publicize items without spending great amounts of money, as for common advertising compaign, to open a commercial enterprise without begin obliged to bear heavy financial launching burdens.
The launching of a new product, a new brand, the publicizing of a new line or collection, the realization of a promotional event, are only some of the reasons to open a temporary shop.
The target is to catch the consumer attention, by offering an outlet capable to satisfy the newness and exclusiveness, by countin on the temporary shop main feature: temporariness.

Go to the official press release

Reisenthel and the City

admin — Tue, 10 Aug 2010 08:30:52 +0000

Reisenthel has been the protagonist of the Viviani areas in Napoli for as many as 4 weeks, from 29/05 to 26/06, as the Reisenthel Temporary Shop.

The german brand recorded a very strong success among Neapolitan public, mostly female, who couldn’t resist the Reisenthel items innovation and ingenious functionality.

Small shopping trolleys, home accessories, shoppers turning into small pockets to be kept in handbags, have all a common denominator: agility and functionality.
The great surprise was the Reisenthel brand widespread renown, notwishstanding the item very seanty distribution in Napoli. The items, infact, took so many prisoners abroad and in the north of Italy and finding it in their own city, in the Viviani Temporary Shop, made a splash, the rumour proved its strength once again.
Lovers introduced friends, colleague and relatives the item and the ones who were not familiar with the brand were pleasantly astounded at the Reisenthel style and functionality.

Everybody question was:
…Is Reisenthel coming back to Napoli to show its 2010/2011 autumn and winter collection?

Assotemporary: authenticity guarantee

admin — Wed, 16 Jun 2010 09:30:53 +0000

Assotemporary is the Temporary Shops Italian Association.

The Association assembles and represents the economic dealers, awners of trade or temporary exopisitive usage organized area.
A symbol, exihibited in the 50 associate temporary shops, outlets with a “pentalogo” personally approvated by the dealers, the “authenticity guarantee” has come into force not only in the dealers, but expecially in the visitors and firms defense that decide to open their own temporary shop.

The initiative rises from the need to clear up the temporary shop phenomenon, not to be taken for extraordinary sales lines called Temporary Outlets.
The two realities, though having a similar terminology, are utterly different from each other and maybe no even competitive.
Indeed the temporary shop is a marketing instrument, utilized to communicate and publicize goods and services by events and aimed enterprises, allowing the firms to attain effectively and directly the final consumer, going beyond the next shop “usual routine”.
Viviani Temporary Shop is the only temporary shop acknowledged by Assotemporary in the Middle-South Italy.

Reisenthel presents the “transformist bags”

admin — Tue, 01 Jun 2010 08:52:47 +0000

Viviani Temporary Shop presents exclusively in Napoli the new Reisenthel brand 2010 summer collection.

The german brand, leader in the sector of home and daily mobility accessories, presents inside the Viviani Temporary Shop area, the new line of fascinating, capturing, functional and stretchable transformist fashion bags.

From May 29th Reisenthel is the protagonist of Viviani Temporary Shop store. Reisenthel collection is full of exclusive cuts, coloured and handy on all occasion, as Travel, the collection devoted to journey bags, beauty and functional technical tissue accessories, or as the many coloured pois and the designs protagonist of the endless set of Laisure line bags.
For the whole exihibition contributions to the good deeds enterprise “Children needs a helping hand” will be possible, so as to gather funds through the sale of Motherchild bag, the ironic and practical bag endowed with a third up to child handle (for each bag sold, 1 euro will be assigned to the corporate project that is goal oriented to infrastructures – info on www.reisenthel.com).

Go to the official press release.

Innovation … not only in marketing

admin — Fri, 19 Mar 2010 18:20:57 +0000

To sustain a new marketing experience, Viviani Eventi Temporary Shop couldn’t have helped availing of more reliable hi-tech instruments.
The innovative system to record the number of Viviani Eventi store visitors, made up by a special termocamera placed at the Temporary Shop entry, has made the daily store visitors static easy.

The first three events realized inside the store, Festweb Temporary Shop, Big Bubble bags Temporary Store and Poker Club House Lottomatica, recorded a very strong interest among Neapolitan public.
Suffice it to think that the Viviani Eventi visitors have been 20.000 in occasion of the Poker Club House.

The system to record the number of visitors utilized inside the Viviani Eventi area is a further confirmation to what studies on this exclusive communication instrument bear witness: the Temporary Shop in an exclusive retail niche successfully employed by small firms to launch a new brand and by big firms to fund their own brand or test a new product or service profitability.

Go to the official press release:

A strategic location: Piazza Fuga

admin — Sun, 14 Mar 2010 08:11:59 +0000

Viviani Eventi Temporary Shop is located in Vomero, the pedestrianized area of Piazza Fuga, Napoli; a distinctive area with a high volume of daily pedestrian traffic.

This thank to the convergence of the two city’s most important means of public transport: in the piazza the Central Funicolar, the Chiaia Funicolar and the Yellow Subway line 1 Piazza Vanvitelli.

Fuga connecting the numerous commercial activities to the seafront and to Napoli historical centre.

The data published on Metronapoli site, Comune of Napoli society, gives a clear idea of the number of pepople crossing Piazza Fuga: above 28.000 passengers per day.
Besides, the numerous commercial activities, restaurants, pubs and the various entertainment areas maintain Piazza Fuga lively up to late in the night. Thousands of people everyday passing before Viviani Temporary Shop, watch curious the temporary store windows looking forward to a new and unpublished event.

The “Poker Club House” Lottomatica wins Napoli

admin — Tue, 02 Mar 2010 08:59:36 +0000

Piazza Fuga was enlivened by so many people who already used to play poker texas holed’em or approached it for the first time, having a far succes!

Since Febraury 16th in fact Viviani Eventi Temporary Shop has become the first poker school protagonist in Napoli, where only “for fun”, on line or live, people can play; they take part in demostrative matches, led by expert players as Pastura, Braccini, Savate who give lessons for a responsible and intelligent playing.

On Friday 5th March, at 7 o’clock p.m., to thank people for their massive partecipation, the Poker Club House, will organize a final party together with Pippo Pelo and Radio Kiss Kiss Dj.

The green table expert players and also special guests such as Fabio Caressa, the Sky Sport commentator, show girl Cristina Quaranta, Filippo Bisciglia e Pamela Camassa, italian rounders poker team members.